USBC Purchases Bowlers Journal Brand Assets

The United States Bowling Congress has purchased the rights to Bowlers Journal International magazine and the Bowlers Journal Championships tournament from Chicago-based Luby Publishing, Inc.

Bowlers Journal International magazine is the most iconic media brand in the sport, with a 107-year history of publication, while the Bowlers Journal tournament, contested alongside the USBC Open Championships, dates back to 1946.

“USBC is proud to bring on the Bowlers Journal International brand as a great addition to our association,” USBC President Melissa McDaniel said. “The USBC Promise is about celebrating the past and ensuring the future. By acquiring Bowlers Journal, USBC will be the custodian of the magazine’s rich history, while ensuring bowling’s stories continue to be showcased and chronicled for decades to come.”

Sport of Bowling Show

Tune in Tuesday at 1 p.m. ET for a special edition of The Sport of Bowling Show, where USBC Executive Director Chad Murphy will talk about USBC’s recent acquisition of Bowlers Journal International. Longtime BJI co-owners Keith Hamilton and Mike Panozzo join the show, along with BJI Editor Gianmarc Manzione and Inside Bowling’s Mike Flanagan.

The show will air live on BowlTV.com, the Sport of Bowling USBC Facebook page and the BowlTV YouTube channel. Tune in here.

Member Newsletter

With the purchase of Bowlers Journal, a new member benefit will be coming to your inbox every Friday, the Cyber Report. USBC members can expect a variety of content such as:

Breaking and insider news, bowling community stories, features, tech talk, industry events, tournaments, marketplace updates from equipment manufacturers and so much more. To ensure you receive a copy of the newsletter, register here.